• The DARPA SubT Challenge: A Robot Triathlon

    One of the biggest urban legends growing up in New York City were rumors about alligators living in the sewers. This myth even inspired a popular children’s book called “The Great Escape: Or, The Sewer Story,” with illustrations of reptiles crawling out of apartment toilets. To this day, city dwellers… Listen ⇢

    The DARPA SubT Challenge: A Robot Triathlon
  • The Future Of Humans, Taxes And Work

    It was a day like all others biking down the West Side Highway to work. Then BAM! Right out of nowhere a spandex clad cyclist slammed into me from behind. I quickly grabbed his handlebars to protect the biker’s cranium from hitting the pavement. He reciprocated with loud shouts questioning… Listen ⇢

    The Future Of Humans, Taxes And Work
  • CivDrone: Breaking Through The Hype By Staking Out A New Workflow Paradigm

    Watching the news today is reminiscent of the sound of fingernails screeching down a chalkboard. Few reporters take the time to truly analyze the context of their stories from superstorms to mass shootings to the widespread adoption of autonomous systems. Even trade publications are guilty of hyping pole-dancing robots over articles… Listen ⇢

    CivDrone: Breaking Through The Hype By Staking Out A New Workflow Paradigm
  • Summer Travel Diary: Reopening Cold Cases With Robotic Data Discoveries

    Traveling to six countries in eighteen days, I journeyed with the goal delving deeper into the roots of my family before World War II. As a child of refugees, my parents’ narrative is missing huge gaps of information. Still, more than seventy-eight years since the disappearance of my Grandmother and… Listen ⇢

    Summer Travel Diary: Reopening Cold Cases With Robotic Data Discoveries
  • The Watershed Moment For Underwater Drones

    The biggest mystery in the Universe could possibly be right here on Earth. According to the National Oceanic and Atmospheric Administration (NOAA) as much as 95% of the oceans and 99% of the ocean floor has yet to be explored. Given more than 70% of the planet is covered by water,… Listen ⇢

    The Watershed Moment For Underwater Drones
  • Pipeline Bots Are Ensuring Nothing Blows Up

    Last week, I was on the phone with a large multinational corporate investor discussing the applications for robotics in the energy market. He expressed his frustration about the lack of products to inspect and repair active oil and gas pipelines, citing too many catastrophic accidents. His point was further endorsed… Listen ⇢

    Pipeline Bots Are Ensuring Nothing Blows Up
  • Tackling Sustainability And Urbanization With AI-Enabled Furniture

    At the turn of the twentieth century, the swelling populations of newly arrived immigrants in New York City’s Lower East Side reached a boiling point, forcing the City to pass the 1901 Tenement House Act. Recalling this legislation, New York City’s Mayor’s Office recently responded to its own modern housing… Listen ⇢

    Tackling Sustainability And Urbanization With AI-Enabled Furniture
  • In The Spirit Of Ada Lovelace: Female Entrepreneurs Build Next Generation Robots

    Near the end of World War II, Adm. William “Bull” Halsey of the famed Third Fleet steered directly into a typhoon, losing 790 crewmen and 146 aircraft in the Pacific. Dr. Eric Daimler, formerly an innovation fellow with the Obama White House, shared this story with me in 2017 as an illustration… Listen ⇢

    In The Spirit Of Ada Lovelace: Female Entrepreneurs Build Next Generation Robots
  • A Personal Saga To Understanding Hardware Market Opportunities

    The shock ripped through the industry, on almost every social media platform techies were bemoaning the loss of Anki. As a former robo-toy maker, I read the epitaph months earlier in the title of Lara Sorokanich’s Medium post, “Anki’s AI Robot Is a Delightful (and Expensive) Desk Toy.” When asked… Listen ⇢

    A Personal Saga To Understanding Hardware Market Opportunities

Order Today!

My goal for this book is to help you at a pivotal point in your ideation process and, at the same, introduce you to a cadre of potential mentors. Through interviews with some of the most respected luminaries in this field, I aim to help fortify your resolve to follow your passions and build a billion-dollar company. The chapters of this book have been organized like field guide, as if you are setting out on a trip in the wild. Just like it’s essential to satiate yourself before scaling mountains, fast-tracking your innovation into the hands of early adopters is vital for achieving success on Main Street.

“Oliver Mitchell is among the world’s leading thinkers about robots and robotics. He is also one of the world’s leading visionaries about how humans think about robots, invest in robotics, and build robotics companies. …. The reader gets to be the beneficiary of Oliver’s creation of a new knowledge ecosystem.” – Dan Burstein, New York Times bestselling author of 15 nonfiction books, and Managing Partner and Co-Founder, Millennium Technology Value Partners.

“This book … [draws] from interviews with industry experts who share firsthand experiences from real-world ventures, the author distils invaluable lessons from both their successes and failures. I wholeheartedly recommend this book to my students and colleagues involved in robotics research and education as an exceptional resource for guiding their entrepreneurial pursuits.” Katsuo Kurabayashi, Professor and Chair, Department of Mechanical and Aerospace Engineering, NYU Tandon School of Engineering, USA.