My goal for this book is to help you at a pivotal point in your ideation process and, at the same, introduce you to a cadre of potential mentors. Through interviews with some of the most respected luminaries in this field, I aim to help fortify your resolve to follow your passions and build a billion-dollar company. The chapters of this book have been organized like field guide, as if you are setting out on a trip in the wild. Just like it’s essential to satiate yourself before scaling mountains, fast-tracking your innovation into the hands of early adopters is vital for achieving success on Main Street.

“Oliver Mitchell is among the world’s leading thinkers about robots and robotics. He is also one of the world’s leading visionaries about how humans think about robots, invest in robotics, and build robotics companies. …. The reader gets to be the beneficiary of Oliver’s creation of a new knowledge ecosystem.” – Dan Burstein, New York Times bestselling author of 15 nonfiction books, and Managing Partner and Co-Founder, Millennium Technology Value Partners.

“This book … [draws] from interviews with industry experts who share firsthand experiences from real-world ventures, the author distils invaluable lessons from both their successes and failures. I wholeheartedly recommend this book to my students and colleagues involved in robotics research and education as an exceptional resource for guiding their entrepreneurial pursuits.” Katsuo Kurabayashi, Professor and Chair, Department of Mechanical and Aerospace Engineering, NYU Tandon School of Engineering, USA.