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Launching a startup is like climbing a mountain, just maybe more treacherous. I say this as I have spent years as a backpacker and entrepreneur. While hiking through the Alaskan Tundra, I feared brown bears and crevasses. Yet, nothing prepared me for the responsibility of payroll for over 200 families relying on my business plan to feed their children.
My goal for this book is to help you at a pivotal point in your ideation process and, at the same, introduce you to a cadre of potential mentors. Through interviews with some of the most respected luminaries in this field, I aim to help fortify your resolve to follow your passions and build a billion-dollar company. The chapters of this book have been organized like field guide, as if you are setting out on a trip in the wild. Just like it’s essential to satiate yourself before scaling mountains, fast-tracking your innovation into the hands of early adopters is vital for achieving success on Main Street.
Endorsements:
“Oliver Mitchell is among the world’s leading thinkers about robots and robotics. He is also one of the world’s leading visionaries about how humans think about robots, invest in robotics, and build robotics companies. …. The reader gets to be the beneficiary of Oliver’s creation of a new knowledge ecosystem.”
Dan Burstein, New York Times bestselling author of 15 nonfiction books, and Managing Partner and Co-Founder, Millennium Technology Value Partners.
“[Mitchell] shows how to build a business model canvas and populate it – getting an understanding of products, customers, financing and many of the pitfalls to avoid. The many examples of companies that have been built with different cultures and vastly different pieces of the market can help further inspire a founder to move ahead with their own ideas. An excellent read.”
Howard Morgan, Chair and General Partner of B Capital, and one of the pioneers of early-stage investing and the internet.
“With engaging writing and real-life anecdotes, this book offers readers a powerful guide to navigating the challenges and opportunities of building a business.”
Mark Finkel, Professor of Entrepreneurship, Sy Syms School of Business, Yeshiva University, and Founder, RightAnswers.
“… Mitchell has spoken with many, if not most, of the leading robotics founders of the past two decades. Their candid recollections of their efforts, missteps, and ultimately successes are a must-read for anyone who wants to know how the industry really works.”
Eugene Demaitre, Editorial Director, Robotics, WTWH Media.
“… Those interested in the future of entrepreneurship, technology, or business will not regret picking up this book. While Oliver likens building a startup to a mountain expedition, reading his book is a breeze.”
Deepak Hegde, Seymour Milstein Professor of Strategy, Stern School of Business, New York University, USA.
“This book … [draws] from interviews with industry experts who share firsthand experiences from real-world ventures, the author distils invaluable lessons from both their successes and failures. I wholeheartedly recommend this book to my students and colleagues involved in robotics research and education as an exceptional resource for guiding their entrepreneurial pursuits.”
Katsuo Kurabayashi, Professor and Chair, Department of Mechanical and Aerospace Engineering, NYU Tandon School of Engineering, USA.
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